Orders Of Magnitude

The nature of this enquiry was to investigate whether graphic design and an engagement with its material aspects can enhance the way that scientific information is disseminated to an audience. The intended outcome was to encourage the audience’s conceptual engagement with the ways in which the concept of universal scale is understood and interpreted. Specifically the enquiry set out to explore the use of type, image and materials to visually interrogate the orders of magnitude which describe length.

  • Two hands opening an Orders of Magnitude booklet
  • Two hands opening an Orders of Magnitude booklet
  • Two hands opening an Orders of Magnitude booklet
  • Two hands unravelling the booklet to twice the size revealing a piece of content about the foot
  • Two hands unravelling the booklet to four times the size revealing a piece of content about a human
  • Two hands unravelling the booklet to eight times the size revealing a piece of content about a tree
  • Two hands unravelling the booklet to sixteen times the size revealing a piece of content about a pyramid